I have chosen to analyse a billboard of the perfume 'Flora' by GUCCI. I really like this design as it is very simple but at the same time looks very interesting and unique. The pale white and peachy colours used connote innocence and freshness giving an impression that the perfume will be light and smooth on your skin. I also think the billboard works well as the brand name 'GUCCI' stands out well against the background colour therefore as many people are aware that its a popular well known brand, they may feel more obliged to buy it after seeing the name. The fact that the model almost looks like she's got wings also makes the billboard look very angelic and feminine. This sets the target audience straight and also the text 'Flora' links with this as the font is very girly an curly.
This is good work - but can you be more specific please and relate these deconstructions back to your own product - discuss specific elements or conventions you would like to use in your own product and why - also please discuss anything that you dislike and say why you would choose not to use those particular conventions.
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