Target Audience Profile
My target audience are females aged 18-30 who have a serious love for fashion! Some may be students attending university or college, who have to search for the latest bargains to make the most out of their money. Others will have a full time job with a steady disposable income, maybe even kids and a family to look after. The interests of these women will include going out with friends for a shopping trip and cocktails, listening to music, searching for the latest makeup and trends and reading there favourite magazines. My audience will always want to be looking their best, whether its for heading to the gym or posting a selfie on instagram.
Ideologies- Interested in looking good and presentable, enjoys keeping up to date with the latest trends and wants to lead a healthy & successful life.
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