Flat Plan - DPS

Double Page Spread

Here is a Screenshot of the flat plan for my double page spread.

Colour Usage

The colours I am using on my double page spread will match the colours on my main image (models outfit). This is so the full spread looks colour coordinated and matching in order for it to look professional and realistic. I will have a main bold colour which will stand out the most on the spread and will take the main attraction on the spread. This colour will definitely be included on the title as this will be the first piece of text used to engage the reader therefore will need to stand out. The background and text colour will then also depend on my images in order for the spread to match as one.

Image Usage

On my double page spread I will be using three images ; a main image which will take up half of a page and two or three smaller images which will be on the opposite side. These images will be closely linked to the article on the spread and will give the audience more variety to look at rather than a full page of text.

Text Usage

There will be a title and caption directly at the top of the page with two chunks of text, one on each side of the page. I have spread the text out as I believe its important to make the magazine look appealing and if all of the text was in one big paragraph I think it would look boring and too much to read.

Layout and Font

The layout of my double page spread is shown on the above image. The top of the page will consist of the title and caption which will be bold and attractive to draw in the reader and interest them. There will then be a banner on the right hand side page followed by to pieces of texts and a variety of images. I have made sure the text and images are spread out and mixed across the two pages so that the layout looks interesting and the images can relate to each piece of text.

Flat Plan - Contents Page

Contents Page

Here is a Screenshot of the flat plan for my contents page.

Colour Usage

On my contents page I will use most of the same colours which I have on my front cover page in order to keep the colour scheme the same throughout the magazine. This will make the magazine look more professional and structured. I will use a bold and outstanding colour for the main title as it should stand out the most to the reader. I will then make sure others parts of my magazine as a more subtle colour which will make the more important parts of the design stand out.

Image Usage

My contents page will contain one main image, which is the most eye-catching, and three slightly smaller ones which will anchor with the text on the contents. The main image will relate to the main storyline on the front cover, and therefore the same model will be used on this. I haven't ye decided what the remaining three images will be of but they will link to what will be seen further in the magazine.

Text Usage

The contents page will include a lot of vital text which will inform the reader what they will be seeing in the magazine and where they can find it. I will use bold numbers nearby the images to guide the audience to where they can see more about them and the contents will include what each page in the magazine is about.

Layout and Font

The layout for the page is shown on the above image. The title will be placed on top of the screen, as this will be the first ting the readers eyes are drawn to. There will then be two columns of contents, one on the left side and one on the right followed by four images around them.

Flat Plan - Front Cover

Front Cover

Here is a Screenshot of the flat plan for my front cover. I have created this in order to understand and remember where everything will be placed on my magazine and will use it as my template.

Colour Usage 

On the front cover I will use a variety of colours which will make my magazine look appealing in order to attract my audience. I have decided to use some neutral colours on my magazine but also some bold ones to make certain parts of the text stand out. I think using some neutral colours will make my magazine look more elegant and the remaining bright colours will set the summer look for the issue.

Image Usage

I will have a main image in the centre of my front cover, which will link to the main sell line. This will be a mid shot of a female model. My model will be dressed and styled to advertise summer fashion and the image will be bold, making it the main attraction of the magazine, alongside the masthead. From deciding my magazine was going to be for the summer season, I have always had in mind using a blonde model for the front cover of my magazine therefore I have asked my friend hannah to be in the shot. I will then style her hair so it has big, curly waves which a lot of people tend to go for in the summer which is usually referred to as the 'beach look'. My models makeup will consist of a bright lipstick, matching with the main bold colour of the magazine n order to tie it together.

Text Usage

I will use text on the front cover in order to entice the reader by giving them teasers of what the magazine has in store for them. I therefore won't give too much away on the front cover, although will leave the audience on a cliff hanger so they feel like they have to read on. I will include five sell lines, a masthead, a strap line, a main sell line and information on the magazine on the font cover.

Layout and Font

I have designed the layout of how I would like my front cover to be presented, which is clearly shown on the image above. It is most important that my masthead is placed on the top of the page as this is what will set my magazine aside from others and will be used for my audience to recognize my magazine. The main image will be in the centre of he page, showing off the clothes she wearing and standing out alongside the masthead. The main sell line will then be closely under the main image, giving readers an insight of a main subject in the magazine. There will then be five other sell lines spread around the sides of the page which will be sightly smaller an less outstanding. The barcode etc will then be placed on the bottom right corner of the cover, which tends to be the same on most magazines.

Name Ideas

I have began to think into possible names for my magazine and I have shortlisted them down to the following three ;

• FASHION NETWORK

• FASHELLECTION

• FEEM - fashion exclusives every month

I think it would be a good idea to include some part of the fashion in the magazine name, as this is generally what the magazine is about. After looking at each possibility I have decided on the name FEEM, short for 'fashion exclusives every month'. I think that a shorter name is a lot more catchy and memorable than if I was to use a longer one such as FASHELECCTION.

My Own Institution

The institution I have created to produce my magazine is called 'Placement Publications'. I have designed a logo to go alongside this which is shown below.


I have used alliteration in my company's name so that it sounds more catchy and memorable for the audience of the institution. I have used very monochrome colours in my logo which are black, grey and white as I think it makes it look more professional. I also think 'Placement Publications' stands out well against the black background so that it is the first thing you notice about the logo. I think it is important that the logo is kept quite basic and isn't 'too much' as it would take the main attention away from the institutions name.

Placement Publications is a regional institution based in the North East and will be ran by about 40 people.

Recce

     There aren't many potential hazards that could pose a health and safety risk where my photo shoot will take place, although there may be various trailing cables which I will inform my model about so that there is minimum chance of an accident. There may also be various objects around the area we will be working in which could get in the way as the shoot will be taken in my house. If necessary, I will move objects in order to make the photo shoot easier and more spacious for taking the photos. I will make sure that once I have completed my models hair and makeup, all wires will be removed from the area we will be working and all objects will be cleared from the floor.
       
     The time of day will affect the outcome of the photos taken, although if it is impossible for my model to be pictured during the day I can always use the flash on my camera which will brighten the image. I have planned to organize the photoshoot for around midday as there will be natural lighting in my house to use in my photographs. I may also try taking some images later in the day by using the flash to compare images and see which come out best. The weather shouldn't affect my photoshoot as it is being held indoors.

I have considered taking my photos against a plain background so that the main focus is on my model and her appearance. The chosen photos can then be edited easily, enabling me to change the background colour using Photoshop if wanted.
      
     As the photoshoot is taking place in my house, I don't need to book a room at a studio or ask for permission to take the photos. Although, I have informed my mam that I will be taking photos in her house and made sure that she is fine with it. I have also contacted my model and made sure that she can get to my house on the chosen day and also made sure that we have plenty of time to get the photos taken.
     
     It is very unlikely that there will be people that could be an issue for me when taking my photos as I am informing everyone when it will be taking place. Although my mam does work from home therefore there could potentially be small distractions, but I will make sure she is aware of which room I will be using and what time its happening to avoid distractions.
     
     Myself and my model won't be reliant on lifts as the photoshoot is taking place in my house and my model, Hannah, lives only a couple of minutes away from me therefore it's walking distance. I am very reliant on my model as she is important for my photoshoot, however Hannah has insisted she will be free for the shoot  and will be organized for the time. If the worst was to happen and Hannah couldn't make it, I have asked my friend Chelsea If she could take her place and she was more than happy to do so.

Feedback from my Pitch

During class we all reviewed each others pitch in order to give each other two positive feedbacks and one improvement. This will help us improve our ideas and give us confidence in what we have done well.

Presentation Pitch

I have created a presentation pitch to show my brief and initial ideas for my coursework. In class, me and my peers will then view each others pitch and give feedback which will help us improve on our work. Here is a link to my pitch ; http://www.slideshare.net/emilycullen526/slideshelf

Costume Planning

I like the idea of a pink and yellow outfit as it would match well with
the colour scheme i have in mind and the dress, jewellery and bag
would make a great summer outfit. I also like the idea of a denim skater
dress as they are on trend and very popular at the minute.

I personally would love the outfit choice, to the left, in my magazine. I think the pink dress and denim jacket looks casual but trendy for a day to day look which a lot of the audience to my magazine may want.

After looking at a large amount of colourful outfits, I then came across some white and nude colours which I think could work just as well, if not better! As the colour scheme of my magazine is going to be quite bright and colourful, I think it would look quite effective if the model is wearing quite natural colours so the whole magazine doesn't look too much. Also cream and white are very popular colours during the summer season.

Make-up planning

Before the Photoshoot for my magazine takes place, my priority will be to make certain that my model looks suitable for my target audience in order to attract people to my magazine. As my magazine is for the summer season, I won't be using any dark coloured makeup such as black smokey eyes, but instead will be using products such as pink lipstick and blusher which will add more colour.

After gathering make-up ideas from different websites, I have came across the above photo of a model. I believe the model looks natural and radiant due to her glowing skin, which everyone wants to look like in summer! Also the pink shimmer lipstick and pink blusher gives the 'girly' look I wanted my model to have. She also has mascara on which defines and widens her eyes, but not too much otherwise her lashes would look clumpy. I think I will consider this makeover when getting my model ready for the photo shoot.

Deconstruction of a Billboard

I have chosen to analyse a billboard of the perfume 'Flora' by GUCCI. I really like this design as it is very simple but at the same time looks very interesting and unique. The pale white and peachy colours used connote innocence and freshness giving an impression that the perfume will be light and smooth on your skin. I also think the billboard works well as the brand name 'GUCCI' stands out well against the background colour therefore as many people are aware that its a popular well known brand, they may feel more obliged to buy it after seeing the name. The fact that the model almost looks like she's got wings also makes the billboard look very angelic and feminine. This sets the target audience straight and also the text 'Flora' links with this as the font is very girly an curly.

Institutions

Condé Nast

Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news.The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Glamour,Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired. As Condé Nast has produced fashion magazines such as Glamour and Vogue, I think the company would relate a lot to my magazine.

Hachette Filipacchi Médias

Hachette Filipacchi was founded by Louis Hachette in 1826. Hachette Filipacchi Media publishes 47 titles in France and over 200 worldwide. Its French titles include Action Auto Moto, Elle France, Entrevue, France Dimanche, Ici Paris, Joystick, Le Journal de Mickey, Parents, Paris Match, Jeune & Jolie, Pariscope, Photo, Première, Télé 7 Jours, Top Famille Magazine and TV Hebdo. 

Elle is a worldwide lifestyle magazine, produced by Hachette Filipacchi, of French origin that focuses on fashion, beauty, health, and entertainment. Elle is also the world's best selling fashion magazine.

                                                 

Target Audience

The target audience of my magazine will fit into the market of females aged 18-35. They will be interested in the latest fashion and beauty trends and looking good in what they wear. The advertisements in my magazine will be mostly beauty product and fashion brands advertising their latest trends. Most articles in my magazine will consist on appearance and how to make the best out of your looks. As my magazine would include the advertisement of clothes and beauty products, this suggests  that the audience will most likely be making money in order to buy what there seeing.


                             

Conventions- Double Page Spread

The final double page spread I will be analysing is from Vogue. I think this spread is effective as it gives viewers an idea of 'what people want in December' and lists prices and where to get the products from alongside the images. The text is also very catchy as there is alliteration of 'w' used in 'what we want'. The colour scheme of this spread is very plain but matches well with the gold/cream products on the page. The model used on the right hand side of the spread are very provocative, wearing only some monochrome leggings, a bow tie, black heels and red lipstick.

Conventions- Double Page Spread

This double page spread is very simple and has very little content along with a basic design. It although looks very classy and stylish due to the soft colours used. The title 'Kylie Forver' takes up a large proportion of the page which draws the reader in and shows its importance to the article. The text is very thin, which is unusual for a title as they are usual in a bold font, although this adds to the elegance of the spread. The model used, Kylie Minogue, is the only slight bit of colour in the spread as the background and her dress is is a very dull grey. This highlights the importance of her and draws all attention to her.

Conventions- Double Page Spread

I am finally going to research three different double page spreads from fashion magazines to gain more ideas.


I think this double page spread from Glamour magazine is very effective as it is exactly what the audience group will want to read. The spread shows the latest fashion trends and how to piece outfits together for different times of the day. Also, current and popular models have been pictured wearing similar outfits to what's being advertised which will influence the readers to want to buy them more. This gives the impression to readers that they could look as good as the models do. The layout of the page looks very busy although at the same time is very simple and easy to read as the background colour and font is plain.

Conventions- Contents Page

There is a clear main image on the above Glamour magazine which is anchored with the text 'Have a pretty summer'. This links to the sunny, outdoor picture and the models light, summer clothes. The text is set out in one column, under two subheadings including 'On the cover' and 'Features'. The masthead is spread in bold along the top third of the page followed by the date and website of glamour underneath. I like this contents page as as it is very simple although the layout still looks very neat and effective. The colour scheme is kept quite plain although the colours used relate to the season therefore works well.

Conventions- Contents Page

There is no particular main image on this ELLE contents page, in comparison to the Vogue issue,  although it does still have two slightly smaller images which link to some of the pages. The page is set out in columns, and sectioned into categories which makes it easier for the reader to find what they want to read, and what it will be about. There is a small advertisement included on the left hand side of the page directly under one of the images which includes makeup and clothes that the cover model was wearing. It also states where they are from and how much they are which will influence readers to go and buy them. The image above this text is the cover model that is mentioned and therefore is used to anchor with the text.

Conventions- Contents Page

I have also analyzed three contents pages in order to help me understand the general layout of them. The layout of most Contents page's in a magazine consist of columns with usually one main image and other smaller ones. There is also page numbers on the images which anchors to the written contents. The issue date is also generally included on the top of the contents page nearby the masthead.



The main image on the above Vogue contents page takes up a lot of the space and shows off a large amount of the models outfit, which is important in a fashion magazine. The model looks very high fashion and the bright orange dress and eye makeup she is wearing links well with the overall contents page as there is orange text to match. The contents is divided into categories and headings such as 'Fashion', 'Special Features' and 'In Vogue' used to identify pages in the magazine. The masthead, 'Vogue' stands out the strongly on the contents page, along with the main image, as it is in a bold black font and immediately draws your attention.

Conventions- Front Cover

Star power is used in the above Vogue magazine, which will attract a wider audience as Taylor Swift has a large fan base therefore her fans would be interested in buying this issue. She also looks very sexy and sophisticated, shown by her facial expressions, making the cover look very high fashion and appealing. The models costume looks very expensive and classy which will make the target audience more interested in buying it. Taylor Swifts bright blue eyes then match with the bold blue masthead and the subtle blue background drawing them all in together. The sell lines also fit in with the subtle colour scheme and gives the cover a natural, fresh look. The target audience of Vogue magazine upper market females age ranged from 18-35 as it is a extremely popular and quite expensive company.

Conventions- Front Cover

The body language in this shot is also very confident looking as her hand going through her hair gives the impression that she feels and looks good. Also she is staring directly into the camera which will engage the reader. The models costume also suits the magazine front cover as the colours she's wearing are very subtle and light which matches with the background colour and the text. Her flowery headpiece not only links with the theme of summer but also matches with the masthead and the text 'Ibiza'. The masthead looks bold and stands out against the pale background even though it is a light peach colour. The audience age group for Company magazine is also 18-35 as it looks quite sophisticated although  is still fun and edgy.

Conventions - Front Cover

I have analysed three different fashion magazines to help with my understanding of the general layout and conventions included in each of them. By doing this I believe I have gained a lot more knowledge on what a good fashion magazine should include.

All three of the magazines are very high key lighting which gives a very fresh and happy tone to them and also looks more attractive to buy.

                                                                 

The body language in this shot, presented by the model, creates quite a confident and edgy style to the magazine which may persuade people to buy the magazine so they can feel as good she looks. She also promotes her costume well as she looks very comfortable with what she's wearing. The masthead, like a large range of other magazines, is extremely bold and is the biggest, most eye catching piece of text on the page. It is also made to stand out against the bright yellow background and strongly contrasts with the vibrant coloured outfit the model is wearing. The sell lines then match with the masthead creating a definite colour scheme and pulling the magazine together. The target audience based on the front cover would be in the age group of 18-35. This is because the model looks a lot more trendy and edgy than a young teens model magazine would be, although it is still very young and fresh. The text also makes the cover look quite sophisticated and fancy.